KAW Marketing Communications

our story


Writing was my entrée into the world of marketing communications, and it remains my sweet spot. Telling your story sits at the core of marketing—whether you are a non-profit organization, a cultural institution, or a Fortune 500 company.

I've effectively told the story for a range of organizations, from non-profits to large corporations, from small businesses to universities. My writing has spanned the gamut of platforms—always with the audience and objective driving the message:

  • Web sites
  • Annual reports
  • Newsletters (email and print)
  • Marketing collateral (brochures, postcards, direct mail, etc.)
  • Case studies
  • White papers
  • Feature stories
  • Press releases
  • Proposals
  • Sales letters

Are you working with copy from a variety of sources and trying to create a unified, consistent voice and a compelling message? This is my bailiwick. In addition to writing a piece from start to finish, I work well as a brainstorming partner in the ideation phase, as an editor to your first draft, or as proofreader of your final version.

Let me help you distill your story to its core components, and craft compelling copy that communicates your intended message and stands out from the pack. I can take your content needs from beginning to end, or jump in anywhere during the process!



KAW Marketing Communications
“Kristin is a well-organized, disciplined writer who is able to take a project from beginning to end with little to no oversight.”



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